Buried under advice: how to actually start a podcast
Back in March I had a call with a marketer who’d wanted to start a podcast for a couple of years. She’d had the idea for about one. She had a second baby, eight months old, and was about to leave a full-time job to go back to freelancing. She’d done the research. She’d asked […]
The weekly trap: why a successful podcast was burning out its host
In May I had a call with someone who’d been making a podcast for just over a year. He had nearly 40 episodes and around 7,000 downloads. The median podcast gets about 30 downloads an episode. His were getting 100 to 150, with a long tail of people going back to older ones. By most […]
